Why it’s important to have a mobile-friendly website

Often, an appearance of your website and its functional part display properly on the PC screen, but as soon as you open a page from your mobile device, a layout of it starts to sprawl, and a text becomes small and illegible, and also some functions of the site stops to work. All these inconveniences repel visitors, and they go to the sites of competitors, who made sure that their websites were optimized for mobile devices.

Responsive design, that allows your web-pages to adapt to the size of the user’s screen is important not only because it expands the number of visitors and makes the process of interaction with the website easier and more convenient, but also because it contributes to a significant increase in sales.

These are the advantages of having a mobile-friendly website.

Consumers choose mobility

Two-thirds of buyers choose smartphones. With an increasing number of people using smartphones, mobile internet is becoming more popular than ever. As more and more users can visit websites from their mobile devices, they want to see convenient adapted sites.

Mobile traffic

Mobile traffic exceeds almost 19% of all web-traffic. 19% may not seem like a big part, but if we take into account that in 2010 only 1% of mobile traffic came to mobile devices, the development and potential of this segment becomes apparent. Owners, who have not optimized their sites for a mobile user, can count their losses. One-fifth of their income just doesn’t reach them. A mobile audience is growing every day!

Mobile search

Mobile search grew by 400% from 2010. Smartphones and tablets allow users to have an instant access to information. Instead of waiting for the time, when they are close to a computer to make a web-search, they can easily reach out to their phone and get the information they need.

Google recommends to have a mobile website.

One of the main reasons why you need a mobile version of your site is the Google’s claim. The search engine said that a mandatory attribute of a successful website is having a mobile version of it. Which means that you will not be able to make a successful promotion of your site in Google without adaptation to mobile devices, in such case you can just forget about the first few pages in Google.

Increasing of conversion.

67% of mobile users tell that they are more likely to buy goods online with responsive design.

Superiority over competitors.

Only 30% of companies are investing their money in the development of mobile sites.